Copywriting
I have worked in branding for companies such as Fender and VH1, and done script writing and off-air editorial for Fender Play, Logo, Freeform, the Weather Channel and Full Frontal With Samantha Bee.
EMAIL CAMPAIGNS
Here’s some examples of my recent work for Fender. For these sends, I wrote subject lines, pre-headers, headlines, subheadlines, body copy, product descriptions, banners and CTAs.
Click the images to for full-size views.
WEB CONTENT
For fender.com, I have written articles and landing page copy to promote new products, artist performances and online lessons. Click the images to view the full pieces.
COURSE & LESSON DESCRIPTIONS
Fender Play, Fender’s online guitar, bass and ukulele instruction program includes an extensive library of lessons for songs that subscribers can learn. I wrote descriptions of the songs, as well as brief summaries for what players would learn in the courses and the lessons. Here’s a couple of examples.
BRAND VOICE BIBLE
I developed concepts and wrote the copy for VH1’s 2010 brand bible, a 27-page printed book that was shared with advertisers to showcase the network’s programming and brand identity. I’ve shared the cover and a few pages here.
OTHER STUFF
From writing questions for trivia apps to jokes and factoids for pop-up video scripts to ghost writing tweets, I’ve had some experiences. Drop me a line if you want to hear more!
